Yada Bridal coming January 2027
God writes the best stories, doesn’t He? We never would have dreamed that Yada would expand into the bridal industry, but here we are, just following the Lord’s leading.
This story starts with an amazing organization called New Name that was founded in 2009 in Chicagoland. New Name has been a faith-based outreach to women in the adult industry that expanded into 15 chapters throughout the Chicagoland area. Each month their teams have spent time reaching out to adult entertainment venues and making calls to women advertised online for prostitution. They also have worked to educate their communities about the dangers of sex trafficking and prostitution to at-risk and incarcerated young women and men.
Bridal Boutique by New Name opened in 2017 in Wheaton with the purpose of generating funds to support New Name’s outreach. In the last nine years the boutique has sold dozens of gorgeous gently-used and brand new wedding dresses for 50 - 80% off retail price. 100% of the proceeds have gone toward funding the outreach initiatives of New Name throughout Chicago.
A few months ago, New Name made the difficult decision to sunset their organization and reached out to The Yada Project to see if we would take over their bridal boutique and relocate it to Madison. After praying about and working out some logistical details, we’re moving forward with officially opening Yada Bridal in early 2027.
Where will Yada Bridal be located?
In the basement suite of Harbor Athletic Club’s Wellness Center
2711 Allen Boulevard, Middleton
When will it be open?
Yada Bridal will be open by appointment only starting Saturday, January 2. Brides can book 2 hour appointments through the Yada Bridal website which is live now.
Want to find out more and hear about ways you can get involved?
We’ll be having an informational meeting on Monday, November 9 at 6:30pm. Stay tuned for the location.
In the meantime, please check out the new Yada Bridal website and spread the word about this amazing opportunity God has put in our laps to further The Yada Project’s ability to help move women from surviving to thriving in our community. We’re deeply grateful for the people at New Name and the impact they’ve had on women’s lives in Chicagoland, and we are so excited to officially launch Yada Bridal in a few months!
